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You know, sometimes you just don’t want to hassle with all that targeting. #amirite

Well, for those of you who don’t have the time, the experience, the wisdom, or the wherewithal, Facebook has good news for you! If you’ve built your ad set for site conversions, you can let Facebook do the heavy lifting while you drink beer and play WOW. Check it out:

“If you’re optimizing an ad set for website conversions, you can opt into targeting expansion, which gives us the option to expand your target audience if we think doing so will get you better results. More specifically, it allows us to add or remove interests to reach more people who may convert, but wouldn’t otherwise have been in your target audience. If we decide to expand your target audience, it can help increase the number of conversions at a lower cost per conversion.”

So, what does this really mean? It means Facebook has a lot more information about your ideal audience than you do, and rather than give that info to you, their gonna keep it a secret and just do the work.

Who wants to start a #freethedemo rally?

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