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Let’s keep this short and sweet and get real all up in here: do not boost your Facebook posts.

Boosting Facebook posts is a great way to burn through cash like Pacino burning through blow in Scarface, only the effects are way more boring and arguably worse for your business.

While Facebook has done an admirable job of making it super easy to light fire to your marketing budget, boosting posts is the least effective way to do it:

1. You can’t effectively target
2. You can’t optimize for campaign objectives
3. You have no control over ad placement

If you’re going to spend your hard-earned money on Facebook, at least get the most out of your dollar and use the tools available to you. If you want us to show you how to use Ad Manager or Power Editor or a third-party tool, let us know. We’re happy to teach you.

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