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Facebook Messenger Day: Prepare to be Assimilated

It goes without saying that we love Facebook. Some pretty smart folks run the show over there. Not only are they smart, they are absolutely mercenary when dealing with competition in the digital social space. If they like what you're doing, they just throw a big wad...

What’s stopping you from spending money on SEO? – Reddit

Question: I run a digital marketing agency which specialises in SEO and I want to know how I can market my product better. So my question to you is simple; what's stopping you from spending money on SEO? What confuses you about it? How can I market it better? What's...

I Feel the Need, the Need for Speed.

Talk to us, Goose. We need your guidance. Who knew that Maverick and Goose were talking about webpage loading times back in the 80's, but we have it on good authority that they, in fact, were.

Mother Zucker’s Dirty Little Secret

Have you ever heard of Facebook? It's this little social hub where you can make people jealous of your abs and your vacation and see pics of cats that belong to people you don't know see ads from companies that drop cookies in your browser and then relentlessly stalk...

What’s the Frequency, Kenneth?

So, yo. Check it. You're just minding your own business and running your Facebook ads, and you're all, like, this is killer, brah. You're hitting 'em hard, and you're hitting 'em fast, and you're just chillin' listening to R.E.M. Everything is going well. Then, out of...

You Should Have a Good Breakdown

Let's say you're managing Facebook ads, and a stakeholder asks you how they are performing. If this causes you night terrors and cold sweats on the daily, we've got good news for you. You don't have to live like this anymore. To the uninitiated, the uninformed, and...

Three Kinds of Social Media: Lies, Damned Lies, and Statistics.

You know what's interesting? Everyone's a social media expert. In fact, if you count to five, you'll probably be told by five different "experts" how you're doing it wrong. The sad truth is that many of those same experts have bought into a big, fat pack of damnable...

Don’t Shoot Yourself in the Crotch.

Stop me if you've heard this one: So, a crime boss finally gets arrested...for shooting himself! In the testicle! From the news report: "The son of a murdered Melbourne crime boss pulled down his pants and started crying when he thought he might die after he shot...

Google Wants to Help You Get Dressed

If you dabble in peddling duds on the web, take note: Google has introduced a “Shop the Look” program for mobile that sounds like a window shopper's worst nightmare or sweetest dream. On Tuesday, Google announced the new feature, which allows anyone with a cellphone...

Boosted Posts (Are) For Dummies

Let's keep this short and sweet and get real all up in here: do not boost your Facebook posts. Boosting Facebook posts is a great way to burn through cash like Pacino burning through blow in Scarface, only the effects are way more boring and arguably worse for your...

I Don’t Give a Damn About My Bad Reputation (But I Should)

Thank you, Joan Jett. While we've always appreciated your iconic punk anthem, not everyone feels the same way. Nor should you, if you're a business owner. You've always known that review sites were important, but Google just made them even more important, and...

Facebook for the Lazy Marketer: Targeting Expansion

You know, sometimes you just don't want to hassle with all that targeting. #amirite Well, for those of you who don't have the time, the experience, the wisdom, or the wherewithal, Facebook has good news for you! If you've built your ad set for site conversions, you...

The Best Place to Hide a Dead Body: The 2nd Page of Google

The numbers confirm what you've always suspected: the 11th to 20th Google results get far fewer clicks compared to the 1 to 10th. In fact, around 90% of Google users only look at the first page result. The implications are simple. If your business is not on the first...

Facebook Knows Everything About Everything

Facebook knows everything about everything--even the likelihood that you'll remember an ad. They just released a new reporting metric called Estimated Ad Recall Lift; it is an estimate of how many people are likely to remember your ad after having seen it. Truthfully,...

Creating Custom Geofilters on Snapchat | 5 Minutes

Creating Snapchat filters is not a hard process and Snapchat has done a great job at making it that way. Here are a the exact steps: Video Below. Size Guidelines: Fun fact. you can get away with #2. We have placed filters at the very bottom and it still works. Just...

8 Common SEO Issues (and How to Troubleshoot Them)

Originally posted by the great Neil Patel here. You work for months, even years to rank for relevant keywords. And that work is done with the knowledge that there is no guarantee that your rankings will climb or even just maintain. It’s even more scary...

Everything you need to know about Google’s RankBrain

Google rolled out a new hand-crafted machine-learning artificial intelligence system known as RankBrain to help process its daily search results. In case you are asking yourself how the new system fits in with Google’s overall ranking system, below are a few crucial...

Google’s Mobile Apocalypse Update

The Mobile Apocalypse is Coming! Google to Begin Mobile Update : April 21st, 2015 Web Developers have known for months. "Sites are going to be in for a big surprise when they find a drastic change in the amount of people visiting them from mobile devices." - Itai...